C R O S S R O A D S: Creating Spaces Where People Want to Be

a new series and partnership

Thursday, June 4
Max Musicant of The Musicant Group – Creating Spaces Where People Want to Be

Join the talk via Microsoft Teams HERE

This week we welcome Max Musicant, founder and president of The Musicant Group, a Minneapolis-based space activation firm dedicated to creating places where people want to be. The firm has pioneered a holistic approach to the creation of place that integrates design, events, and management systems all through the lens of the user experience. He and his firm have demonstrated that community and commercial interests all benefit from more humane, inviting, and lively places for people.

Since its founding, The Musicant Group has transformed places as varied as Class A office buildings to vacant lots, from urban main streets to suburban strip malls, from block parties to industrial parks.

In 2019, his firm provided hospitality and activation services to 5.9 million square feet of space over 29 commercial properties, produced 376 events, and trained hundreds more on their methods and approach.

About C R O S S R O A D S:

All of us have witnessed change in our society like never before in human history. While the change has been dramatic on some fronts, others forms have been accelerated. No matter the cause, or the driving factor in what is thought to be the greatest impact, times such as this can drive humanity to evolve. It enables us to be more resilient if we are willing and able to take capture the opportunity to pivot the way we think in order to improve human lives through creative thinking and taking action.

C R O S S R O A D S, hosted by CRTKL, is a time to celebrate thinkers and their transformational ideas that will impact our lives and the world as we know it. We will also dive deep into how thinking has shifted as change fuels creative and innovative responses to a new frontier. The series is open to the community at large. Finally, we open each session to all of you, to ask questions and seek further meaning. Learn more.